Why You Should Continuously A/B Test Your Ecommerce Site
The global market for A/B testing software is set to triple over the next ten years, growing from $1.1 billion in 2022 to $3.4 billion in 2032 with a sustained compound annual growth rate (CAGR) of 11.6%. Factors contributing to the growth of A/B testing include its affordability and technical simplicity, making it attractive to businesses of all sizes.