As an Amazon reseller, you’re constantly faced with the challenge of standing out in a crowded marketplace. Central to this challenge is the battle for the Amazon Buy Box—the holy grail of visibility and sales. However,...
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6 Ecommerce Pricing Strategies That Maximize Revenue
In the 14th century, Europe’s then-stagnant fields, such as art, philosophy, and academics, began to bloom with new vigor. Spurred on by changing social attitudes and a community of aspirational peers, the sociopolitical landscape of Europe radically...
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5 Price Leadership Strategies to Keep Profits Booming
At the end of Q1 2023, ecommerce businesses continue to face stiff economic challenges and a protracted environment of demand and supply chain uncertainty. With profit growth unlikely to come organically from macroeconomic trends for the foreseeable...
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How Visual Hierarchy Can Make or Break Your Sales
Have you ever visited a website, immediately felt put off, and then clicked back to search for something else without knowing exactly why? For years, graphic designers have sought to identify what makes people perceive different web designs as better...
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Why You Should Continuously A/B Test Your Ecommerce Site
The global market for A/B testing software is set to triple over the next ten years, growing from $1.1 billion in 2022 to $3.4 billion in 2032 with a sustained compound annual growth rate (CAGR) of 11.6%. Factors contributing to the growth of A/B testing...
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The Only Competitor Price Monitoring Software You Need
Auto racing is a highly competitive sport where success depends on the driver’s ability to pay close attention to their rivals and make minor adjustments based on their positions. Can you imagine driving a racecar without ever looking out your window?
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How to Keep Your Ecommerce Supply Chain Strong
In 2022, 80% of consumer-facing businesses reported experiencing one or more major supply chain disruptions, with 50% reporting three or more. Looking forward, 61% of surveyed logistics managers do not expect supply chain conditions to normalize in 2023...
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A Primer in Ecommerce Data Mining
The global market value for data mining tools will triple over the next five years, growing from $9.27 billion in 2021 to $28.5 billion in 2027 – a compound annual growth rate of (CAGR) of 20.62%. Companies across industries are increasingly adopting...
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Taking AI Beyond ChatGPT to Generate eCommerce Profits
While AI has been around in various conceptions for many years, it exploded into public consciousness with the release of ChatGPT in November 2022. Public opinions on ChatGPT vary, with some heralding it as the future of technology and others fearing it...
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The Best Pricing Tools in a Dynamic Pricing Environment
In response to continued price volatility and supply instability around the globe, more retailers and ecommerce companies are adopting dynamic pricing. However, manually adjusting prices with spreadsheet analysis and traditional analytics has become...
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How Artificial Intelligence (AI) and Machine Learning (ML) Drive Ecommerce Profitability
Even as the threat of a recession hangs over the U.S. economy, the artificial intelligence (AI) and machine learning (ML) niche in the tech industry continues to attract more venture capital than startups can spend. Unless you’ve been entirely offline...
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Price Leadership vs. Competitive Pricing: What Works Better in eCommerce?
Pricing sets eCommerce businesses apart and makes your company a leader in your market. However, setting prices isn’t a walk in the park because of all the potential variables. Do you match your prices with a pricing leader, or will you use a competitive...
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What Goes into Online Pricing Intelligence?
In the last few decades, chess software has gone from a far-off dream to beating grandmasters. Empowered by AI, computers today can far outperform any human player at chess and help improve a player’s gameplay. Like in chess, your company can take...
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3 Business Intelligence Tools for Retail in 2023
It’s been nearly 60 years since Bob Dylan sang The Times They Are A-Changin’. Since 1964, we’ve been to the moon, invented the internet, survived Y2K, and braved a global pandemic, but one thing that hasn’t changed is change itself. While economic,...
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How to Choose the Right Pricing Intelligence Tool
Pricing intelligence is key to success in today’s retail market. The more a retailer knows about competitor and market pricing, the smarter that company can price its products. Pricing intelligence tools let retailers collect real-time pricing data and...
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AI in Inventory Management: Putting AI to Work to Optimize your Inventory
Perhaps Mick Jagger and Keith Richards of the Rolling Stones really were on to something in 1965 when they first sang “I Can’t Get No Satisfaction,” especi ally considering the lyrics still resonate with audiences some 55 years later. Over the past...
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Excess Inventory Hurts Nike Profits: How to Deal with Supply Chain Issues
Supply chain issues, exacerbated by the COVID crisis, hurt retailers and consumers alike by playing havoc with inventory levels. Too little inventory, and retailers miss out on sales. Too much inventory and retailers use up their cash by holding...
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Is Inflation Eating into Your Profits? Here’s 5 Steps You Can Take
Ecommerce and retail businesses are struggling to maintain revenue and profits. In 2022, inflation rates in the United States rose to levels unseen since the recession of the early 1980s. On the heels of geopolitical conflict and the lingering effects of...
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7 Key Factors That Impact Online Retail Gross Margin
Gross margin is an indicator of how well the c-suite manages a company. Online retailers have to manage their gross margins just like traditional retailers, which involves the interaction of revenue versus the cost of goods sold. What are the factors...