How a Leading Snack Brand Lifted Margins by 9% Using Hypersonix Pricing AI
THE RESULTS
Hypersonix has transformed how we think about pricing. Instead of reacting to market shifts, we now anticipate them. Our team makes confident, data-driven decisions, and the results are clear in our margins.”
— Senior Director, Revenue Strategy, Leading Snack Brand
The Background
A leading U.S.-based snack food brand, known for its natural, on-the-go products, faced mounting challenges in a rapidly changing market. Rising ingredient costs, increasing competition from private labels, and aggressive promotional cycles were compressing margins.
The brand’s pricing process was mostly manual, dependent on spreadsheets and delayed reporting. Without consistent visibility into competitive pricing or elasticity, the team struggled to respond to cost changes and demand fluctuations efficiently.
Industry: Food & Beverage
Solution Implemented: Pricing AI
Key Goals: Improve pricing agility, reduce margin leakage, and enhance competitive visibility.
Volatile costs. Reactive pricing. Margin pressure.
Static cost-plus pricing couldn’t keep pace with changing ingredient prices or retailer promotions.
The result:
- Missed opportunities to optimize high-volume SKUs
- Over-discounting on premium items
- Slow response to competitor movements
Pricing reviews often lagged by weeks, creating disconnects between market conditions and actual pricing across both retail and eCommerce channels.
Elasticity-informed, data-driven pricing intelligence powered by AI.
The brand implemented Hypersonix Pricing AI to bring speed, precision, and intelligence to its pricing process. With elasticity-informed insights and automated guardrails, the team gained control over pricing while maintaining profitability.
The system enabled the brand to:
- Model price elasticity for each SKU, balancing cost, competition, and demand.
- Simulate pricing scenarios to forecast impact before implementing changes.
- Automate recommendations to eliminate manual, error-prone updates.
- Identify underpriced products and optimize markdowns where needed.
This transformation shifted pricing from reactive guesswork to proactive, margin-focused strategy, without compromising brand positioning.
The Results
9% Increase in Gross Margin:
Achieved within the first two quarters through optimized, SKU-level pricing decisions.
25% Reduction in Over-Discounting:
AI insights eliminated redundant markdowns while maintaining sell-through.
Faster Pricing Cycles:
Automation cut pricing review times from weeks to days, enabling daily responsiveness.
Empowered Teams:
Merchandising and finance teams refocused on strategy and growth instead of manual data management.
The Hypersonix Impact
9% Increase in Gross MarginData-driven elasticity modeling led to stronger margin control without losing competitiveness.
25% Reduction in Over-DiscountingSmarter markdown optimization preserved profitability and brand integrity.
Operational EfficiencyAutomation streamlined workflows across revenue, pricing, and merchandising teams.
Faster, Confident DecisionsDaily insights replaced manual reporting, allowing teams to act decisively and profitably.
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