How a Health & Wellness Brand Improved Pricing Precision and Achieved a 2.8% Margin Lift with Competitor AI & Pricing AI

Background

A national health & wellness brand with a broad portfolio of vitamins, supplements, and personal care products operates in a highly competitive environment. New DTC brands, price-aggressive marketplaces, and private-label competition created challenges for their pricing strategy.

Manual processes and legacy tools made it hard for the brand to:

• Align prices across similar competitor products (especially multi-variant SKUs)
• Adjust prices quickly to reflect market shifts and customer demand
• Protect margins while staying competitive in high-velocity categories

The result? Pricing decisions were often reactive, inconsistently applied, and margin erosive.

• Inaccurate competitive comparisons due to mismatches in dosage strength, pack size, and ingredient profiles
• Delayed pricing updates, leaving them unable to respond fast to competitor moves or seasonal demand
• Delayed insight into competitor moves left teams playing catch-up
• No unified system to balance competitiveness and profitability across channels
• Manual price reviews consuming significant analyst time

The brand implemented Hypersonix Competitor AI to gain SKU-level competitive visibility and Pricing AI to dynamically optimize price points:

☑️ Competitor AI

• AI-driven product matching (CommerceLLM + computer vision) aligned SKUs across strengths, formats, and package sizes
• Daily competitive data feeds across marketplaces, DTC brands, and retailers
• Dashboards and alerts highlighted gaps, price anomalies, and over/underpricing risks

☑️ Pricing AI

• Advanced elasticity modeling assessed how price changes would impact customer demand
• Predictive pricing projections informed future market shifts and optimized price adjustments
• A rules engine provided automated pricing recommendations, aligned with margin goals and competitive context

Together, these solutions allowed pricing and merchandising teams to act proactively and with confidence.

• 38% increase in product match accuracy, eliminating pricing errors due to false equivalencies
• 21 hours/week saved, redirecting analyst time from manual tracking to strategic planning
• 19 hours/week saved from eliminating manual site-by-site pricing reviews
• 2.8% margin lift on premium wellness SKUs
• Pricing turnaround time improved by 40%, enabling near-daily competitive responsiveness

The Hypersonix Impact

• Variant-Sensitive Product Matching: Handled nuances in dosage, strength, and pack configurations
• Elasticity-Aware Pricing: Balanced market competitiveness with profitability
• Daily Market Visibility: Pricing teams operated with current, actionable insights
• Operational Efficiency: Analysts moved from manual data gathering to high-value pricing strategy
• Margin Protection: AI-backed pricing decisions prevented unnecessary markdowns and over-discounting