How a Fortune 500 Beauty Brand Elevated Profits with Pricing Excellence & Competitive Positioning using Hypersonix AI

THE RESULTS

In beauty, timing and perception are everything. A viral moment or competitor move can shift demand overnight. Hypersonix gives us real-time clarity into the market and the intelligence to price with confidence across channels and regions. We stay premium, stay competitive, and protect margins, all while moving faster than the market.

— Vice President, Global Pricing & Revenue Growth Management,
Fortune 500 Beauty & Personal Care Brand

The Background

As one of the world’s largest Fortune 500 beauty and personal care brands, the company manages a vast portfolio across skincare, haircare, and cosmetics. With frequent product launches, expanding shade ranges, and rapidly shifting consumer trends, maintaining pricing precision and competitive visibility across channels was essential.

To stay ahead of emerging challengers, the brand needed a retail AI software equipped with advanced pricing tools and competitor tracking intelligence, capable of delivering real-time price optimization and market insights. Hypersonix AI provided an end-to-end beauty retail pricing solution that seamlessly aligned brand equity with profitability.

Industry: Beauty & Personal Care

Product Implemented: Competitor AI & Pricing AI

Goal: Stay competitively priced, protect brand equity, and drive profitability with automated, real-time market intelligence and AI-powered pricing optimization.

The Challenge

The Competitive Pressure of Speed and Social Influence in Beauty

Manual market scans and competitor checks couldn’t keep up with fast-moving beauty trends
Shade assortments, hero SKUs, and bundles required precise monitoring and precision-driven pricing and competitive strategy
Needed visibility into viral price moves driven by TikTok/retail pushes
Required a system to balance competitiveness with margin discipline

The Solution

AI-Powered Market Insight and Pricing Optimization

Competitor AI

Real-Time Market Signals: Tracked competitor pricing, promotions, bundle offerings & gifting sets across key retailers & marketplaces using advanced competitor tools and competitor tracker capabilities.
AI-Product Matching: Identified comparable SKUs across categories, shades, and formulations, offering a true competitor mapping advantage.
Trend Detection: Notified teams of viral SKU price swings influenced by social & seasonal demand
Instant Alerts: Advanced competitor scraping enabled faster reactions to rival price drops and promos

Pricing AI

Elasticity-Smart Pricing: Applied demand-based intelligence through dynamic pricing tools and elasticity models to optimize prices.
Profit Guardrails: Protected margins while meeting competitive benchmarks
Scenario Simulation: Measured pricing impact across DTC, retail, and global markets, strengthening the brand’s pricing and competitive strategy.
Automated Recommendations: Suggested precise action plans per SKU, shade, and channel

The Results

Breakthrough Gains in Margin, Promo ROI & Inventory Efficiency

9.8% Lift in Gross Margins Across Skincare & Haircare

56% Reduction in Unauthorized Marketplace Undercutting

5X Faster Detection of Trend-Driven Price Movements

The Hypersonix Impact

Always-On Market Intelligence:

Eliminated manual monitoring across beauty retail channels through competitor tracking software

Omnichannel Pricing Precision:

Unified insights across global markets, retailers, and DTC

Faster, Confident Pricing Decisions:

Transformed pricing cycles from slow and manual to automated & proactive

Brand & Margin Protection:

Balanced premium positioning with intelligent competitive moves using AI-powered competitor analysis and real-time alerts from competitor spy technology.