How a Leading U.S. Food Brand Improved Margin Control and Pricing Precision with Hypersonix AI

THE RESULTS

With Hypersonix, our pricing team no longer reacts to the market — we anticipate it. The platform gives us daily clarity on competitor moves and confidence to adjust pricing in hours, not days."

— Director of Revenue Management, U.S. Food Brand

The Background

This U.S.-based food brand, known for its premium sauces and condiments, operates across grocery, club, and eCommerce channels.

As ingredient costs and freight expenses climbed, the pricing team struggled to react quickly to market shifts. Competitors: including private-label entrants, were undercutting prices, while manual analysis slowed responsiveness.

Leadership knew it needed a data-driven, agentic pricing system that could model elasticity, monitor competitors daily, and recommend profitable pricing adjustments that aligned with market realities.

The Challenge

Manual competitor tracking led to outdated data and pricing blind spots
Static pricing models ignored changing consumer elasticity and demand
Fragmented visibility across retailers made price comparisons inconsistent

The Solution

Competitor AI

☑️ Daily tracking of competitor prices across national and regional grocers

☑️ AI-powered SKU and pack-size matching (including private-label equivalents)

☑️ Geofenced visibility into regional pricing differences

Pricing AI

☑️ Elasticity-based pricing recommendations aligned with cost and competitor signals

☑️ Guardrails to flag underpricing risks and protect margin integrity

The integration of both tools enabled faster, smarter pricing moves, replacing lagging reports with daily, actionable insights.

The Outcome

36% fewer mismatched competitor comparisons
2.4% average margin increase, driven by precision pricing adjustments
18 hours/week saved, freeing the team for strategic analysis
Improved collaboration between sales, pricing, and finance teams
Positioned the brand as a leader in AI-led pricing within grocery retail

The Results

36% reduction in pricing mismatches across retail partners and DTC channels

2.4% average margin lift across core and seasonal SKUs

Daily competitive visibility across 6+ major retail banners

18 hours/week saved in manual benchmarking and price checks

The Hypersonix Impact

Daily Competitive Intelligence

Transformed fragmented data into actionable insights

Elasticity-Driven Pricing

By optimizing markdowns with Hypersonix AI, Coalatree was able to reduce unnecessary discounts while maintaining sell-through and brand equity.

Guardrail-Backed Decisions

Protected margins from cost shocks and competitive pressure

Agentic Workflows

Automated routine analysis, accelerating confident pricing decisions