Driving Margin Growth & Faster Sell-Through with Hypersonix AI for a Top 50 US Sporting Brand in North America

THE RESULTS

Sporting goods is a fast-moving business where pricing, promotions, and demand can change overnight. Hypersonix AI gives us always-on market visibility we need to stay ahead. Our pricing is tighter, our promos are more strategic, and we protect margins even in peak competitive periods.

— Sr. Director, Pricing & Merchandising,
Leading North American Sporting Goods Brand

The Background

As one of the most recognized sporting goods brands in North America, the company operates across retail, DTC, and marketplace channels, offering performance apparel, footwear, equipment, and seasonal sporting categories. With fast-changing trends, aggressive competitor promotions, and demand swings tied to seasons and major events, the brand needed AI-driven competitive intelligence and pricing automation to defend margins and accelerate sell-through.

Industry: Sporting Goods

Product Implemented: Competitor AI, Pricing AI, Promo AI

Goal: Strengthen margin discipline, react faster to market moves, optimize promotions, and improve sell-through across core, seasonal, and high-velocity categories.

The Challenge

Volatile Demand, Aggressive Promos & Manual Competitive Tracking

Constant competitor price changes across marketplaces, retail, and DTC made manual benchmarking impossible
Seasonal surges in categories like outdoor, team sports, and fitness required dynamic pricing
Heavy discount cycles from rivals led to margin pressure and inconsistent promo execution
Stock imbalances across fast-moving SKUs required AI for promotions and smarter markdown decisions

The Solution

Unifying Competitive, Pricing & Promotional Intelligence for Better Decisions

Competitor AI

Delivered real-time visibility into competitor pricing, promotions, and assortment shifts using advanced competitor analysis tool and competitor mapping
Detected trend spikes in categories like running, training, outdoor, and youth sports
Matched identical and comparable SKUs across marketplaces and retail channels
Equipped teams with instant alerts on competitor price drops, flash sales, and promotional events

Pricing AI

Powered AI-driven price optimization and elasticity-based pricing across apparel, footwear, and equipment lines
Automated SKU-level pricing updates across regions, channels, and collections
Simulated pricing impact before key events like season launches and clearance cycles
Ensured consistent pricing across DTC, retail partners, and marketplaces

Promo AI

Identified the right discount depth and timing for promotions
Improved sell-through for seasonal and event-driven categories
Prevented unnecessary markdowns to protect margins

The Results

Breakthrough Gains in Margin, Promo ROI & Inventory Efficiency

5.9% Margin Lift Across Performance Footwear & Equipment SKUs

29% Increase in Promo Efficiency Across Major Event Cycles

3.4X Faster Identification of Competitor Assortment & Promo Changes

18% Reduction in End-of-Season Inventory Carryover

The Hypersonix Impact

Real-Time Competitive Advantage

Shifted the team from reactive benchmarking to always-on competitive intelligence.

Stronger Margin & Brand Control

Protected margins while keeping the brand competitively positioned across channels.

Faster Inventory Turnover

Improved seasonal and event-driven sell-through with smarter markdown planning.

Unified Omnichannel Execution

Harmonized pricing and promotions across retail partners, DTC, and marketplaces.