How Rogers Sporting Goods Gained Daily Price Visibility and Competitive Edge with Hypersonix Competitor AI

THE RESULTS

Daily competitor price visibility across key categories

Faster, more accurate price decisions during promotional peaks

Seamless integration into internal reporting workflows

Improved alignment between merchandising and pricing teams

The Background

Rogers Sporting Goods is a U.S.-based specialty retailer with a wide assortment of outdoor gear, apparel, and sporting equipment. Competing against global brands, eCommerce giants, and regional players, Rogers operates in one of retail’s most competitive and seasonal sectors.

From back-to-school sports to post-holiday clearance, their merchandising and pricing teams were under pressure to act quickly, yet they lacked accurate, daily insights into competitor pricing.

The Challenge

Heavy reliance on manual price checks across competitor sites
Limited visibility into fast-changing promotions and seasonal discounts
Risk of over or under-pricing popular SKUs
Fragmented reporting systems that slowed decision-making

The Solution

Rogers implemented Hypersonix Competitor AI, gaining automated, AI-powered visibility into competitor pricing and promotions:

☑️ AI-Powered Product Matching

Accurate alignment of SKUs across brands and categories like basketball shoes, yoga mats, outdoor gear

☑️ Geo-Fenced Price Intelligence

Regional pricing insights to adjust for differences in suburban vs. urban or coastal vs. mountain markets

☑️ Real-Time Promo Detection

Tracking competitor flash sales, bundles, and weekend-only deals

☑️ Seamless Reporting Integration

Direct integration into Rogers’ internal systems, providing daily visibility without manual effort

The Outcome

Daily insights into competitor moves without hours of manual work
Confident pricing actions during peak seasons and promotional periods
Improved collaboration between merchandising and pricing teams
Reduced risk of margin leakage from missed competitor shifts

The Hypersonix Impact

CommerceLLM Matching: Identified equivalent products across leading brands and private labels
Daily Market Intelligence: Fresh data enabled same-day adjustments, not lagging snapshots
Promo Awareness: Rapid response to competitor flash sales and bundles
Decision Confidence: Teams aligned on data-driven, competitor-aware pricing

Hypersonix's Competitor AI tool has been an integral part of streamlining our price decisioning process. It smoothly integrates into our internal reporting to give us daily visibility into what key industry players are pricing their products. Hypersonix has been very easy to work with, and they treat us like the most important client in their portfolio.
— Senior Manager, Pricing Rogers Sporting Goods