How Dynamic Pricing Software, Combined with Advanced Competitor Tool, Enabled Profitable Pricing for a Top Health & Wellness Brand

THE RESULTS

Before Hypersonix, our teams spent days validating competitor prices across dosages and pack sizes. Now pricing decisions are data-backed, explainable, and executed in hours.”

— Chief Revenue Officer - Health & Wellness Portfolio,
Top 50 U.S. Health & Wellness brand

The Background

A leading Top 50 Health & Wellness brand in the U.S., with a broad portfolio of supplements, vitamins, and functional nutrition products, faced intensifying pricing pressure from DTC, marketplaces, pharmacies, and specialty retail. Rapid innovation cycles, subscription pricing models, and aggressive private-label competition quickly made manual pricing workflows unsustainable.

To scale profitably, the brand required a retail AI software platform powered by advanced pricing tools and robust competitor tracking and analysis. Hypersonix delivered an AI automation platform for ecommerce and retail, combining Pricing AI and Competitor AI to enable accurate, explainable pricing decisions, while protecting margins and maintaining competitive positioning.

Industry: Health & Wellness

Product Implemented: Pricing AI, Competitor AI

Goal: Automate pricing recommendations, defend margins, and maintain competitive positioning across channels.

The Challenge

Balancing Competition, Compliance, and Margin

Manual competitor checks failed to keep up with frequent price changes across pharmacy chains and marketplaces.
Subscriptions, bundles, and multi-packs increased price complexity.
Teams lacked clarity on when to match prices versus protect margin.
Pricing decisions were slow, reactive, and highly manual.
Price undercutting by private-label and unauthorized sellers eroded margins.

The Solution

AI-Powered Pricing & Competitive Intelligence

Competitor AI

Tracked competitor pricing, assortments and subscriptions across DTC, marketplaces, and retail partners with always-on competitor intelligence.
Matched equivalent SKUs across formulations, dosages, certifications, and pack formats for accurate competitive comparisons.
Flagged unauthorized sellers and private-label price drops before revenue impact escalated.
Enabled teams to react instantly to competitive shifts without manual tracking.

Pricing AI

Applied demand intelligence and elasticity modeling to guide optimal price moves by SKU and channel.
Delivered clear, explainable price recommendations reducing manual work.
Ensured pricing decisions aligned with margin thresholds, cost structures, and brand positioning.

The Results

4.8% Increase in Gross Margins across core supplement categories.

2.6X Faster Identification of Relevant Competitor Price Moves across formulations, dosages, and pack sizes.

37% Reduction in Manual Pricing Reviews through automated, elasticity-aware price recommendations.

The Hypersonix Impact

Automated Pricing Execution:

Replaced spreadsheet-driven workflows with intelligent, scalable pricing automation software.

Unified Market Visibility:

Centralized competitor analysis and pricing insights across global markets.

Faster, Confident Decisions:

Shifted pricing cycles from reactive to proactive using Pricing AI.

Sustainable Margin Protection:

Balanced competitive pricing with trust, compliance, and long-term profitability.