How a Top 50 U.S. Optical Brand Drove Category Leadership and Promotional Efficiency with Hypersonix AI

THE RESULTS

Eyewear retail is uniquely competitive, every promotion must balance fashion, function, and price sensitivity. Hypersonix AI gave us the visibility we needed to act faster and smarter. Now, our pricing stays competitive without eroding margins, and promotions actually drive profitable traffic.

— Sr. Director, Merchandising & Category Strategy,
Top 50 U.S. Optical Retailer

The Background

As one of the Top 50 Optical and Eyewear brands in the United States, the company operates across eCommerce, retail stores, and marketplace platforms, offering prescription glasses, sunglasses, and contact lenses under both branded and private-label portfolios. With increasing competition from digital-first players, aggressive discounting during key promotional periods, and price-sensitive consumer segments, the retailer needed AI-powered competitive intelligence and promotion optimization tools to sustain profitability while maintaining brand equity.

Industry: Optics & Eyewear

Product Implemented: Competitor AI, Promo AI

Goal: Strengthen market positioning and optimize cross-channel competitiveness through automated competitive analysis and precision-driven promotional strategies.

The Challenge

When Competitive Pricing and Promo Complexity Collide

Rapid competitor price shifts and marketplace undercutting impacted category profitability
Seasonal and event-driven promotions (Back-to-School, Summer Shades) often led to margin dilution
Manual tracking of competitor assortments and bundles limited agility
Overlapping offers across online and in-store channels caused promo fatigue and inefficiencies

The Solution

AI-Powered Precision: From Competitive Intelligence to Promo Optimization

Competitor AI

Delivered daily and weekly competitor pricing and assortment updates across online and in-store channels
Leveraged AI-powered competitor mapping to align comparable SKUs and substitute products across brands
Automated competitive benchmarking workflows, reducing dependency on manual data pulls and analysis
Provided category managers with confidence scores and trend analytics for pricing and assortment decisions

Promo AI

Leveraged AI for promotions to determine optimal discount depth, duration, and cadence that maximized conversions while protecting margins
Used promotion AI simulations to forecast ROI and sales lift by product cluster and seasonality
Integrated Competitor AI insights to time promotions strategically against rival campaigns
Delivered post-campaign analytics to measure halo effects, cannibalization, and cross-category lift

The Results

Profit Growth Unlocked: Higher Margins, Faster Reactions, Less Effort

6.2% Improvement in Gross Margins Across Core Optical Categories

4X Better Competitor Visibility Across Optical Retail & Marketplaces

28% Increase in Promo ROI through Smarter Campaign Targeting

40% Reduction in Manual Price Benchmarking Efforts

The Hypersonix Impact

Intelligent Competitive Benchmarking

Replaced manual competitor monitoring with AI-driven competitor insights for faster, data-backed pricing and promotion decisions.

Optimized Promotional Spend

Enabled marketing and category teams to focus investments on campaigns with the highest forecasted ROI.

Improved Brand Positioning

Protected premium pricing while allowing selective discounting for entry-level frames and accessories.

Unified Omnichannel Execution

Synchronized promotions and price strategies across retail, digital, and third-party channels to deliver consistent brand experiences.