How a Medical Supplies Retailer Boosted Margins with Advanced Retail AI software

The Background

As a national medical supplies retailer serving hospitals, clinics, labs and home health, the company managed tens of thousands of SKUs across PPE, wound care, diagnostics and disposables. With frequent cost changes, contract pricing and demand spikes, it needed a Pricing Automation tool and AI tool for promotion to replace spreadsheet driven decisions and keep essential items priced competitively without sacrificing margins.

Industry: Medical Supplies & Healthcare Distribution

Product Implemented: Pricing AI, Promo AI

Goal: Protect margins, improve promo efficiency and automate price and promo recommendations across key categories.

Manual, Error Prone Pricing Operations

• Frequent manufacturer cost changes made manual price updates slow and error prone.
• Keeping price structures synchronized across channels was difficult.
• Promotions on gloves, masks and disposables often ran too deep or too long.
• Demand spikes from flu season and outbreaks were difficult to plan for.

AI Driven Pricing & Promotion Intelligence

Pricing AI

• Acted as central Pricing software for retail, delivering SKU level price recommendations based on cost, demand and margin targets.
• Used elasticity aware models to show where to increase or hold pricing for critical accounts.

Promo AI

• Applied AI for promotion planning to choose the right products, timing and depth for campaigns.
• Estimated promo volume and margin impact before launch and flagged risk of over discounting.
• Helped teams shorten and target promotions to protect margins while clearing the right stock.

The Hypersonix Impact

• Pricing Automation tool replaced manual checks with consistent, data driven price moves.
• AI-led promotions focused spend on high return offers.
• Pricing and category teams made decisions faster, with clear guardrails around profit and customer impact.