How a Sustainable Apparel Brand Lifted Margins by 12% Using Pricing AI
How a Sustainable Apparel Brand Lifted Margins by 12% Using Pricing AI
THE RESULTS
2X
increase in overall sales
22%
reduction in overstocks
35%
increase in new customers
Background
Coalatree, a brand known for eco-conscious, adventure-ready apparel, faced rising challenges in a dynamic market. With fast-changing demand, frequent promotions, and volatile competitor pricing, their static pricing approach—built on spreadsheets and manual updates—was no longer sustainable. Margin pressures and inconsistent markdowns were eroding profitability and threatening the brand’s premium positioning.
