How a Pet & Farm Supplies Retailer Protected Margins & Won Competitive Pricing Battles with AI

THE RESULTS

In this industry, our customers know exactly what a bag of feed or a bale of bedding should cost. With Hypersonix Pricing AI and Competitor AI, we finally see where we can hold price, where we need to sharpen, and how to stay fair without giving margin away. Our teams are faster, our pricing is cleaner, and the business feels much more in control.

– VP, Merchandising & Pricing, Pet & Farm Supplies Retailer

The Background

A leading Pet & Farm Supplies retailer serving both urban pet owners and rural farming customers operated across eCommerce, marketplaces, and physical stores. Their product mix included pet food & consumables, livestock feed, farm equipment and seasonal supplies. With constant cost changes, seasonal demand swings and price pressure from competitors, the retailer needed a smarter way to protect margins while staying competitive.

Industry: Pet & Farm Supplies

Product Implemented: Pricing AI, Competitor AI

Goal: Improve price discipline, protect margins, and respond faster to competitive price changes.

The Challenge

Pricing Blind Spots: Slow Monitoring and Over-Correction on Competitive Moves

Manual competitor monitoring created delays in pricing decisions.
Blanket price matching led to unnecessary margin erosion.
Seasonal demand swings made pricing unpredictable.
Competitors frequently undercut prices on high-velocity SKUs like pet food, supplements, and grooming kits.

The Solution

Daily Competitive Intelligence and SKU-Level Pricing Recommendations

Competitor AI

Delivered daily, automated competitor price tracking across pet and farm supply marketplaces.
Highly accurate matching of comparable SKUs across brands and pack sizes revealing opportunities and gaps.

Pricing AI

Generated SKU-level price recommendations using demand, elasticity, and competitive signals.
Identified where to confidently hold prices and where strategic increases were possible based on demand strength.

The Results

+5.9% margin lift in pet food and consumables

3X faster response to market & seasonal changes

4.2x better visibility into competitor prices across marketplaces

42% reduction in manual pricing

The Hypersonix Impact

Pricing moved from spreadsheet driven to guided and consistent, with clear guardrails around margins.
Sharper competitive positioning without unnecessary discounting.
Standardized pricing across stores and ecommerce, reducing ad-hoc decisions.