How a Furniture Brand Protected Premium Positioning and Lifted Sales by 18% with Competitor AI

THE RESULTS

18% increase in sales for high-margin furniture lines

45% improvement in private label product matching accuracy

30 hours/week saved on manual price benchmarking

12% decrease in unnecessary markdowns

Background

A mid-sized, omnichannel furniture brand with a reputation for high-quality, design-forward products was facing growing pressure from online competitors offering lower-priced lookalikes. With nearly 2,000 SKUs in its catalog, staying competitive on price—while maintaining its premium brand identity—had become increasingly complex.

The merchandising and pricing teams relied on inconsistent, manual methods for monitoring competitor pricing. And legacy tools routinely misaligned premium items with budget alternatives, skewing competitive benchmarks and triggering price cuts that eroded margin without lifting sales.

The Challenge

Inaccurate product matching led to false comparisons between premium and low-quality alternatives.
Lack of daily pricing data from competitors made it difficult to respond to market shifts in a timely way.
The team spent dozens of hours per week manually researching competitor catalogs, especially for private-label equivalents.
Unreliable insights resulted in either over-discounting or lost opportunities to price strategically.

The Solution

The brand implemented Hypersonix Competitor AI to transform its pricing intelligence:

Leveraged daily competitor data collection to track price changes across online and offline players.
Used LLM-powered product matching and computer vision to align products more accurately—including private labels and similar items.
Applied price clustering and contextual matching to avoid comparing premium leather sofas with low-end fabric ones.
Enabled automated alerts and insights for underpriced or overpriced SKUs relative to the competitive set.

This gave the team a holistic and highly accurate view of their competitive landscape—not just in terms of pricing, but also positioning and inventory signals

The Hypersonix Impact

Improved Product Matching Accuracy:

AI-powered matching reduced false comparisons, especially between premium and lower-tier alternatives.

Strategic Pricing Decisions:

Enabled confident price holds and adjustments based on accurate competitive positioning.

Daily Competitive Visibility:

Provided up-to-date pricing intelligence across both national brands and private labels.

Decision-Making Confidence:

Equipped teams with precise, contextualized insights to act faster and more strategically.