Global CPG Success Story: 8.4% Higher Gross Margin with AI Pricing Software

THE RESULTS

With Hypersonix we can now prioritize the products that make the most financial sense for us while still being highly relevant to each customer. That has helped us improve gross margin without compromising suggested-order acceptance.

– Commercial Strategy Leader, Global CPG Company

The Background

A global Consumer Packaged Goods (CPG) company with a large product portfolio sold across thousands of customer accounts and regions. With extensive customer, product, sales, and profitability data available, the company needed a smarter way to determine which products and SKUs to recommend to each customer. The goal was not simply to recommend the highest-margin products, but to identify products that combined strong profit potential with a high likelihood of purchase.

Industry: Consumer Packaged Goods (CPG)

Product Implemented: Pricing AI

Goal: Recommend the most profitable SKUs with the highest likelihood of purchase for each customer.

global-cpg-pricing-ai-customer-sku-prioritization-solution

The Challenge

Balancing Profit Potential with Purchase Likelihood

Large volumes of customer and product data were difficult to translate into actionable recommendations.
The highest-margin products were not always the products customers were most likely to purchase.
Customer, product, demand, and profitability signals were spread across different data sources.
Buying behavior varied significantly across customers and regions.
Commercial teams needed a scalable way to prioritize opportunities across thousands of customer-SKU combinations.

The Solution

AI-Powered Product Prioritization for Profitable Growth

Pricing AI

Combined customer, SKU, sales, cost, and profitability data into one decision framework. Evaluated multiple signals together, including:

Historical Purchasing Behavior
Customer & Regional Differences
SKU-Level Profitability
Product Relationships
Demand & Sales Trends
Price Elasticity
Business Guardrails

Pricing AI then ranked product opportunities by expected financial impact and purchase likelihood, helping commercial teams identify which SKUs offered the strongest opportunity for each customer.

The Results

Increasing Profit Without Compromising Customer Relevance

+8.4% Increase in Gross Margin

Maintained or Improved Suggested-Order Acceptance

The Hypersonix Impact

Actionable Customer-Level Recommendations

Turned large volumes of customer and SKU data into clear, prioritized product recommendations.

Smarter Product Prioritization

Identified profitable products that aligned with each customer's purchasing behavior and expected demand.

Profit + Purchase Likelihood

Balanced profitability with elasticity, sales patterns, product relationships, and customer and regional differences.

Customer-Centric Profit Growth

Improved gross margin while maintaining or improving suggested-order acceptance.