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Profit Unlocked:
How a Home Improvement Retailer Boosted Profit by 16.52% with Pricing AI

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THE RESULTS

Pricing AI Results16.52% Profit Lift after implementing ProfitGPT and completing the first pricing cycle using Hypersonix AI.

Pricing AI Results3.7% Increase in Profit-to-Revenue Ratio for key SKUs, driving more revenue efficiency without sacrificing sales.

Pricing AI ResultsFreed Up Merchandising and Pricing Teams, allowing them to shift focus from manual spreadsheet work to strategic pricing decisions.

Background

A specialty home improvement retailer operating on Shopify faced mounting pressure in the competitive digital landscape. With over 1,000 SKUs and fast-moving market signals from big-box retailers and DIY competitors, pricing decisions were manual, time-consuming, and based largely on spreadsheets.

Industry: DIY Home Improvement

Product Implemented: Pricing AI and Competitor AI

Key Goals: Proactive, data-driven online pricing strategy for effective pricing decisions.

Challenge

Too many spreadsheets, not enough time

Since 2012, this home improvement retailer relied on signals from the competitors, big box retailers, and DIY industry for pricing, leaving them vulnerable in the competitive digital market. This competitor-based pricing was super manual and labor intensive.

With nearly 1000+ SKUs and fierce online competition, they needed a more sophisticated and efficient approach to pricing to save time, resources, and boost profit.

The Solution

Using machine learning and agentic AI to process data quickly and efficiently.

The home improvement retailer chose Hypersonix AI, and leveraged ProfitGPT API connector to ingest data from their Shopify platform seamlessly. With ProfitGPT’s powerful machine learning and agentic AI algorithms, they analyze years of data to better understand the history and market of the business.

Using Pricing AI and Competitor AI, they gain valuable actionable insights for profit-lifting pricing changes.

The Hypersonix Impact

Automated data analysis led to overall profit growth of 16.52%

After implementing ProfitGPT, the retailer experienced a 16.52% increase in profits and a 3.7% boost in the profit-to-revenue ratio for key SKUs.

Streamlined real-time approach saving valuable team time and resources

ProfitGPT's AI-powered insights save the team time and resources, providing continuous price elasticity insights to maximize profit through optimized pricing strategies.

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