For decades retailers have turned to various tools and technologies to help them manage their prices, promotions, and markdowns. Yet they continue to be disappointed in the usability and results of these applications. Despite complex elasticity and competitive intelligence models, disparate price optimization solutions often miss the mark when it comes to enabling an effective pricing strategy that meets both the retailer’s and shopper’s needs. This is especially true in digital channels.
Realizing that old approaches won’t work anymore, retailers are increasingly stepping back to take a broader, more holistic, and strategic approach to pricing. Rapid changes in shopper behavior and make it more challenging than ever to figure out where to even begin.
In this on-demand webinar, we will discuss: