This edition of HyTalk features a conversation with Ricardo Belmar, a retail & CPG industry analyst and marketing leader who advises retailers on how to deliver omnichannel customer experiences that drive revenue through digital transformation.
We hear his perspective on how Artificial Intelligence can enable retailers to cross new frontiers in personalized marketing and loyalty to build Lifetime Customer Value.
He shares several examples from luxury and aspirational retail brands that shed light on the opportunity ahead. Along the way, the discussion touches on the expanding role of Customer Data Platforms and how AI supports personalized communications that enhance post-purchase relationships with luxury consumers.
