The Smart Retailer’s Guide to Competition-Based Pricing
In the 2010s, flagship smartphones first crossed the $1,000 price point with Samsung’s Galaxy Note 8 and Apple’s iPhone X, but many consumers have noticed that the once high-water mark price has become standard as competition-based pricing has kept prices consistently high. Today, Samsung and Apple’s flagship phones retail from $1,000 to $1,500, with $1,000 being a common price for a mobile device. While some buyers see this as a trend in rising prices, from a longer perspective, $1,500 is an incredible deal. In 1973, Motorola began to prototype the world’s first commercial cell phone – the DynaTAC 8000X –...
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